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About Us
Privacy Policy
Privacy Policy
Last Modified April 21, 2009.
Stevens Bookshop, Inc. (referred as “we” or “us”) believes that your personal information—including your purchase history, phone number(s), email and residential addresses, and credit card data—belongs to you. We collect this type of information to serve you better when you provide it to us, but we do not rent or sell your information to third parties. From time to time, we may ask if you are interested in receiving information from third parties whose services or information we think would be of value to you. In those instances, we will only disclose your email address or other personal information to third parties if you expressly consent to such disclosure.
This privacy policy applies when you make a purchase at any Stevens Bookshop branch; when you visit stevensbook.com (referred as “Website”); when you add items to an online shopping cart; when you subscribe to any of our email programs; or when you sign up for Stevens Bookshop membership.
Your California Privacy Rights
The following only applies to California residents who have an established business relationship with Stevens Bookshop.
If we collect your name or other personal information from you (whether online or offline), and you have given us permission to share your personal information by clicking on the appropriate box or button on the Website or by any other means we may provide, we may occasionally make that personal information available to our affiliated companies, or to other third parties who have products or services that we believe will be of interest to you, for their direct marketing purposes. If you later decide that you do not want us to share your personal information with these companies for their direct marketing purposes, please call 919-872-5995. Your opt-out request will be processed within thirty (30) days of the date on which we receive it. For more information on how your personal information is collected, used and shared, please read the remainder of this Privacy Policy.
Our Collection Of Information
Information Collected Directly From You: You can visit the Website without entering any personal information. However, in order to access certain information or to take advantage of special programs or promotional offers, services or features that may be contained on the Website, or to purchase any products or services (including, but not limited to, gift cards, and placement of items into an online shopping cart), we may require you to provide certain personal information. For example, we will collect certain personal information if you choose to join our Stevens Bookshop Membership program, if you subscribe to any of our email programs, if you participate in creating and sharing wish list information, or if you choose to write and/or rate reviews of various products.
Our primary goal in collecting personal information—including your first name, last name, purchase history, phone number(s), valid email and residential address (zip code), and credit card data—is to provide you with a smooth, efficient, customized shopping experience. When we collect your personal information, you are sharing it with Stevens Bookshop, Inc., and our affiliate, subsidiary, and parent entities as mentioned above and third parties as further described herein.
In certain instances, other demographic data may be collected. Stevens Bookshop uses this information to provide benefits and/or services associated with its various programs, including but not limited to Stevens Bookshop Membership. Stevens Bookshop may also receive on its Website user-generated content, which may include personal information, including but not limited to, user-created book reviews and user-created wish lists. This user-generated content may be collected by Stevens Bookshop and posted on the Website. Further information regarding user-generated content is available in the Stevens Bookshop Terms of Use.
Information Collected Automatically: We may collect information about your visit to the Website, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other actions taken within the Website. We may also collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol address, your browser type and capabilities and language, your operating system, the date and time you access the Website, and the website from which you linked to our Website. From time to time, we may use this information to optimize third-party offers of products and/or services through programs like Stevens Bookshop Membership.
Additionally, Stevens Bookshop and/or our service providers may collect your click-stream data and other preference information. We do this to improve the design and vendor selection of the Website. Click-stream data represents a page-by-page history of your website usage. Your preference data includes reminder, search, and other information-related information that you submit to the site.
Our Use Of Information
If you provide us with personal information, we may retain and use that information for several purposes. For example, we may use your personal information in order to provide transactional and/or commercial information and services via email, direct mail, or via other methods of delivery. If you have given us permission and have not opted-out, we also may share your personal information with third parties who can offer you products and/or services that we believe may be of interest to you. In addition, we may use your personal information to ensure compliance with Stevens Bookshop policies and applicable law.
In order to offer you a more consistent experience in your interactions with Stevens Bookshop, information collected via the Website may be combined with information we collect by other means. We may also use your personal information to improve the Website, to optimize third-party offers of products and/or services through programs like Stevens Bookshop Membership, or to make the Website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Website to your particular preference or interests.
If you have chosen to receive communications by email from us but later wish to opt-out of receiving such communications from us at any time, simply follow the instructions for doing so included in the emails.
If you would like to opt-out of receiving any program-related and other direct mail from us, please send a written request to:
Stevens Bookshop
Attn: Customer Care
6700 Old Wake Forest Rd.
Raleigh, NC 27616
We reserve the right to send you certain communications relating to the Website and/or the Stevens Bookshop Membership programs, or any of our email subscription, such as service announcements or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.
Aggregate Information
From time to time, we and our service providers may collect general, non-personal, statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long they stay on that page, and which hyperlinks, if any, they click on. We and our service providers collect this information through the use of technologies such as "cookies", which are discussed in greater detail in this Privacy Policy, and those described in the "Information Collected Automatically" section above. We and our service providers collect this information in order to determine which areas of the Website are most popular and to enhance the Website for visitors. We and our service providers may also group this information into aggregate visitor data in order to describe the use of the Website to our existing or potential business partners or other third parties, or in response to a government request. From time to time, we and our service providers may use this information to optimize third-party offers of products and/or services through programs like Stevens Bookshop Membership.
Stevens Bookshop and our service providers may share aggregated demographic and preference data with other service providers or third parties to enable the provision of targeted information and/or discounts on products and services to members. This information represents a generic overview of our users' collective viewing habits and allows vendors participating in Stevens Bookshop' programs, such as Stevens Bookshop Membership, to modify their discounts based on user traffic.
Our Use Of Cookies; Third Party Cookies; Web Beacons
Cookies are small files that Website save to your hard disk or to your browser's memory. We may use them to track the number of times you have visited the Website, to track the number of visitors to the Website, to determine and analyze visitors' use of the Website, to store information that you provide such as your preferences, and to store technical information useful for your interactions with the Website.
The Website use both session ID cookies and persistent cookies. Session cookies are used to make it easier for you to navigate the site(s). A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. Persistent cookies are set to store an encrypted link to your account information, so you don't have to enter it more than once. Persistent cookies also enable Stevens Bookshop to track and target the interests of users to enhance the experience on the site(s).
Most Internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer. If you choose to decline cookies, you may not be able to fully experience the features of the Website.
You may occasionally get cookies from our business partners (e.g., advertisers, tracking utilities) or other third parties with links on the Website. Stevens Bookshop has no control or access to these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry. For the sake of clarity, this Privacy Policy covers the use of cookies by Stevens Bookshop's Website and private label sub-domains delivered by Stevens Bookshop only and do not cover the use of cookies by any advertisers.
Our Website also may contain electronic images known as web beacons—sometimes called single-pixel gifs—that allow us to count the number of users who have visited those pages. We may include web beacons in promotional email messages or newsletters in order to determine whether messages have been opened and acted upon.
When You Subscribe To Stevens Bookshop Email Programs
You can choose to receive email from us by signing up in store, on our Website via program preferences pages. When you sign up for email, we will send you information about our affiliated companies based on the preferences you have set. The emails we send will include special offers, promotions, updates on services offered, invitations to join other promotional programs, and notification of upcoming author events. To ensure that we are providing materials of interest to you, we may monitor whether you opened a particular email and whether you have clicked on the images and/or links therein.
Our HTML-based email messages include an invisible coded sensor that is activated when the email message is opened. This sensor communicates the date and time the message was opened and, more importantly, whether your computer is capable of receiving HTML-based email. You will receive a functioning sensor only if your computer is enabled to accept HTML email.
You may unsubscribe at any time from our email programs by clicking on the unsubscribe link at the bottom of any email message. All unsubscribe requests will be honored within ten (10) days. At any time, users may opt-out of Stevens Bookshop correspondence by sending an email to ccare@stevensbook.com.
Users may choose to receive Stevens Bookshop Membership correspondence, including email reminders of specific vendor offers and Stevens Bookshop Membership newsletters.
Disclosure Of Your Personal Information
Except as described in this Privacy Policy, personal information you provide to Stevens Bookshop through the Website, the Stevens Bookshop Membership programs, or any of our email subscription, will not be shared outside of Stevens Bookshop and its service providers without your permission.
Disclosure regarding service providers. Stevens Bookshop contracts with other companies to provide services on our behalf, such as hosting the Website and product review pages, sending out information or promotional offers that may be of interest to you (e.g., via email, or direct mail), and analyzing the Website. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose.
Disclosure regarding other third parties. In some cases, if we have your permission and you have not opted-out, we may make your personal information available to third parties who have products or services that we believe will be of interest to you. If you later decide that you do not want us to share your personal information with these companies please call 919-872-5995.
Disclosures in connection with acquisitions or divestitures. Circumstances may arise where for strategic or other business reasons Stevens Bookshop decides to sell, buy, merge or otherwise reorganize its own or other businesses. Such a transaction may involve the disclosure of personal and other information to prospective or actual purchasers, or receiving it from sellers. It is Stevens Bookshop's practice to seek appropriate protection for information in these types of transactions. In the event that Stevens Bookshop or all of its assets are acquired in such a transaction, customer information would be one of the transferred assets.
Disclosure for other reasons. Stevens Bookshop reserves the right to disclose your personally information, including email address, as required by law and when it is believed that disclosure is necessary to protect Stevens Bookshop' rights and/or comply with a judicial proceeding, court order, or legal process served on the site(s), or in urgent circumstances to protect the personal safety of any individual. Further, when you RSVP for in-store retail events, limited information may be provided to participating merchants in the form of the guest list for admittance into the private event. This information is limited to your first name and last name, and if you will be bringing a guest. This information will not be used for any purposes outside of the particular event.
Security
The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, "perfect security" does not exist on the Internet, and there is always some risk in transmitting information electronically. The personal information we collect is stored within databases that we control directly or through our service providers. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Of course, any information you post to any message board, discussion group, or other public posting area on our Website is available to anyone with Internet access.
Links To Other Sites
The Stevens Bookshop Website contains links to other third-party Website. Please be aware that Stevens Bookshop is not responsible for the privacy practices of other Website. If you submit any personal information to a third-party website or transact a purchase after clicking on a link from Stevens Bookshop's Website, you are not submitting that information to Stevens Bookshop and Stevens Bookshop has no control over the collection and/or disclosure of that submitted information. We encourage our users to be aware when they leave our site and to familiarize themselves with the privacy statements of every website that collects personally information.
Service Providers
The Website and Stevens Bookshop programs therein, use other third parties to process credit card transactions on the Website. When you sign up for programs such as Stevens Bookshop Membership, Stevens Bookshop and our service providers may collect and/or share first name, last name, credit card information and billing address as necessary for the third party to provide that service. No other information is shared with third parties for this purpose. These third parties are prohibited from using your personal information, including email address, for any other purpose.
Third-Party Vendors' Privacy
Stevens Bookshop Membership is a portal that enables users to purchase discounted products on the Website of participating vendors. Each vendor maintains its own privacy policy that you should be familiar with before you submit your personal information. Our privacy policy is not applicable on any of the vendor sites. Therefore, it is important for a potential buyer to familiarize himself with the privacy policies of each vendor.
Children's Privacy
We do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.
In Summary
Stevens Bookshop is committed to protecting your privacy. Stevens Bookshop does not sell, trade, give away, or rent personal or company information, including email address, to any outside parties in ways other than disclosed in this Privacy Policy. Stevens Bookshop uses the information collected on the site to make shopping and promotional activities possible and to enhance your overall experience with Stevens Bookshop.
Governing Law; Visitors Residing Outside The United States
This Privacy Policy and the privacy practices of Stevens Bookshop will be subject exclusively to the laws of the State of North Carolina within the United States of America, without regard to its conflict of law principles. Stevens Bookshop makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Website and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Website, you consent to the transfer and use of your information outside your country. Without limiting the foregoing, by providing any personally information to Stevens Bookshop and all Website, including, without limitation, Website visitors in the member states of the European Union, fully understand and unambiguously consent to this Privacy Policy and to the collection, storage, and processing of such information in the United States of America.
Updates to this Policy
We reserve the right to update our Privacy Policy from time to time. When we do, we will post a notice on the Website for a reasonable period of time after such changes are made that this Privacy Policy has been updated and we will revise the "Last Modified" date at the top of this Privacy Policy. We encourage you to check this page periodically for any updates. Your continued use of the Website following the posting of updates to this Privacy Policy will mean you accept those updates.
Contact Us
Any questions you may have regarding our Privacy Policy should be directed via email to ccare@stevensbooks.com, or via telephone at 919-872-5995. You can also write us at:
Stevens Bookshop
Attn: Customer Care
6700 Old Wake Forest Rd.
Raleigh, NC 27616
