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BASIC MARKETING: A Marketing Strategy...

Jr. Perreault, Joseph Cannon, E. Jerome McCarthy

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Product Development and Management Body...

Allan M. Anderson PhD


Basic Flight Physiology

Richard Reinhart

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Global Marketing

Kate Gillespie, H. David Hennessey

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The Activation Imperative: How to...

William Rosen, Laurence Minsky

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Paul Trott

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A. Young

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Handbook on Key Performance Indicators...

World Tourism Organization

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Research Design: Quantitative, Qualitative, Mixed...

Patricia Leavy PhD

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Applying Neuroscience to Business Practice...

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Applied Conjoint Analysis

Vithala R. Rao

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Eleazar Hern√°ndez

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Trade Marketing Focus

PA Basheer

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Digital Advertising

Andrew John McStay

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Sustainable Luxury Brands: Evidence from...

Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido


Wiley International Encyclopedia of Marketing...

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Vintage Marketing Differentiation: The Origins...

Robert L. Williams Jr., Helena A. Williams


Social Commerce: Marketing, Technology and...

Efraim Turban, Judy Strauss, Linda Lai

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Branding Masculinity: Tracing the Cultural...

Elizabeth C. Hirschman

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Consumer Perception of Product Risks...

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Trade Marketing Focus: Empower Key...

BSc. MA PA Basheer


Capital Market Integration in South...

Sourajit Aiyer

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Fashion Branding and Consumer Behaviors:...

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The Complexity Turn: Cultural, Management,...

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Craft Beverages and Tourism, Volume...

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Handbook of Research on Consumerism...

Ayantunji Gbadamosi

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Advances in Advertising Research (Vol....

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Vertical Cooperative Advertising in Supply...

Gerhard Aust

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Social Media Marketing in Tourism...

Roberta Minazzi

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