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Marketing

CB (with CB Online, 1...

Barry J. Babin, Eric Harris

From $90.27 Regular price $109.43

Marketed and Marketable Surplus of...

Vijay Paul Sharma, Harsh Wardhan

$141.73 Regular price $172.06

Supplier Selection: An MCDA-Based Approach...

Krishnendu Mukherjee

$239.98 Regular price $291.32

The Quintessence of Marketing: What...

Nils Bickhoff, Svend Hollensen, Marc Opresnik

$95.98 Regular price $116.75

Handbook of Social Media Management:...

$421.14 Regular price $506.91

Chinese Strategic Decision-making on CSR...

Shuo Wang

$175.98 Regular price $213.39

Innovation and Product Management: A...

Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani

From $135.97 Regular price $166.18

Reassessing the Relationship between Marketing...

Lisa Dühring

$127.98 Regular price $155.00

Re-Modeling the Brand Purchase Funnel:...

Alexander Dierks

$175.98 Regular price $213.90

Advances in Advertising Research (Vol....

$143.97 Regular price $173.93

The End of Branding: What...

Marc Rutschmann

$127.98 Regular price $156.53

Advances in National Brand and...

$207.98 Regular price $252.71

Strategic Innovative Marketing: 5th IC-SIM,...

From $74.91 Regular price $94.86

Cross-Cultural Personal Selling: Agents’ competences...

Anna Antczak, Barbara A. Sypniewska

$96.88 Regular price $120.26

Empirical Studies on Economics of...

From $85.81 Regular price $105.01

Visualizing Marketing: From Abstract to...

S. Umit Kucuk

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Excel 2016 for Marketing Statistics:...

Thomas J. Quirk, Eric Rhiney

From $69.58 Regular price $85.50

Global Perspectives in Marketing for...

$366.40 Regular price $443.82

Proceedings of the 1993 World...

$366.40 Regular price $442.62

Cultural Perspectives in a Global...

$239.98 Regular price $289.60

Minority Marketing: Issues and Prospects:...

$158.40 Regular price $191.45

Proceedings of the 1995 World...

$366.40 Regular price $442.37

Proceedings of the 1996 Multicultural...

$286.40 Regular price $344.85

Proceedings of the 1989 Academy...

From $329.87 Regular price $396.93

Proceedings of the 1985 Academy...

$284.61 Regular price $343.18

Proceedings of the 1984 Academy...

$286.40 Regular price $345.32

Proceedings of the 1983 Academy...

$426.98 Regular price $516.09

Proceedings of the 1982 Academy...

$366.40 Regular price $441.09

The 1980’s: A Decade of...

$277.89 Regular price $334.80

Strategic Marketing and Innovation for...

R. Srinivasan, C.P. Lohith

From $137.60 Regular price $168.53

Analytical Modeling Research in Fashion...

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Consumption and Well-Being in the...

From $191.98 Regular price $234.71

Marketing Strategy: Based on First...

Robert Palmatier, Shrihari Sridhar

From $97.73 Regular price $119.26

Chief Marketing Officers at Work...

Josh Steimle

From $45.57 Regular price $56.09

Artificial Intelligence Marketing and Predicting...

Dr Steven Struhl

From $32.46 Regular price $40.66

Research Design: Quantitative, Qualitative, Mixed...

Patricia Leavy PhD

From $52.27 Regular price $67.37

The Activation Imperative: How to...

William Rosen, Laurence Minsky

From $31.27 Regular price $40.63