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Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

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  • ISBN-13: 9781522510284
  • Publisher: Business Science Reference
  • Release Date: Oct 12, 2016
  • Pages: 354 pages
  • Dimensions: 0.81 x 10.0 x 7.01 inches

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Overview

"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--

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