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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era

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  • ISBN-13: 9781349949755
  • Publisher: Palgrave Macmillan
  • Release Date: Aug 23, 2016
  • Edition: Softcover reprint of the original 1st ed. 2014
  • Pages: 246 pages
  • Dimensions: 0.62 x 9.25 x 6.1 inches

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Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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