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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)

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  • ISBN-13: 9781522509974
  • Publisher: Business Science Reference
  • Release Date: Oct 14, 2016
  • Pages: 458 pages
  • Dimensions: 1.0 x 11.02 x 8.5 inches

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Overview

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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