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Marketing and American Consumer Culture: A Cultural Studies Analysis

Marketing and American Consumer Culture: A Cultural Studies Analysis

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  • ISBN-13: 9783319473277
  • Publisher: Palgrave Macmillan
  • Release Date: Dec 16, 2016
  • Edition: 1st ed. 2016
  • Pages: 164 pages
  • Dimensions: 0.44 x 8.27 x 5.83 inches

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Overview

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.


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