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Selling Your Value Proposition: How to Transform Your Business into a Selling Organization

Selling Your Value Proposition: How to Transform Your Business into a Selling Organization

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  • ISBN-13: 9780749479916
  • Publisher: Kogan Page
  • Release Date: May 28, 2017
  • Edition: 1
  • Pages: 232 pages
  • Dimensions: 0.02 x 9.21 x 6.14 inches

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Overview

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.


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