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Strategic Corporate Communication

Strategic Corporate Communication

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  • ISBN-13: 9781137544070
  • Publisher: Palgrave
  • Release Date: Oct 28, 2016
  • Edition: 1st ed. 2017
  • Pages: 210 pages
  • Dimensions: 0.49 x 9.09 x 6.2 inches
  • Sales Rank: 0

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Overview

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.


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