Strategic Corporate Communication
- ISBN-13: 9781137544070
- Publisher: Palgrave
- Release Date: Oct 28, 2016
- Edition: 1st ed. 2017
- Pages: 210 pages
- Dimensions: 0.49 x 9.09 x 6.2 inches
- Sales Rank: 0
Overview
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
