Shopping Cart
Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Regular price $155.09 Sale price

Compare at $189.78

  • ISBN-13: 9781137601582
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 29, 2017
  • Edition: 1st ed. 2017
  • Pages: 244 pages
  • Dimensions: 0.79 x 8.65 x 6.14 inches

← Previous Product Next Product →


Overview

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 


Customer Reviews


We Also Recommend