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A Branded World: Adventures in Public Relations and the Creation of Superbrands

A Branded World: Adventures in Public Relations and the Creation of Superbrands

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  • ISBN-13: 9781470892074
  • Publisher: Blackstone Audiobooks
  • Release Date: Sep 01, 2013
  • Pages: 0 pages
  • Dimensions:

Overview

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.


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