Shopping Cart

Free Shipping on Orders over $35!

A Study of   Consumer Behaviour: Insight  into  potential  application  of    Reinforced Fibreglass Plastic Products   in  construction & other  activities

A Study of Consumer Behaviour: Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities

Regular price $114.48
  • ISBN-13: 9783659308413
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Dec 30, 2012
  • Pages: 504 pages
  • Dimensions: 1.14 x 8.66 x 5.91 inches

Overview

The impact of management concepts, scientific theories, technological developments & environmental impacts are inextricably & intricately intertwined around the consumer. Consumer Behaviour research & analysis along with imagination, intuition, excitement & satisfaction is called for, in management & marketing of the technologically advanced, chemicals: polymer and Glassfibre mat based, eco- friendly, green & safe material used for making innovative and revolutionary products- Reinforced Fibreglass Plastic (FRP or GRP). The advantages of FRP such as light weight, high tensile strength , mould-ability, resistance to corrosion, lower life cycle & maintenance cost, etc..., make it the material of 21 st century -used in all spheres. This research study provides the base for expansion & growth of FRP by understanding the potential customers for the various applications. It is the main tool for the managers, engineers, architects, builders and developers, govt. agencies & researchers (international & national) for decision making & framing marketing strategies. The customers of H.P., India, are the sample taken , for building the value projection hierarchy of FRP Products.

Customer Reviews


We Also Recommend