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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

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  • ISBN-13: 9783319399454
  • Publisher: Springer
  • Release Date: Jun 07, 2016
  • Edition: 1st ed. 2016
  • Pages: 219 pages
  • Dimensions: 0.39 x 9.26 x 6.11 inches

Overview

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.


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