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Aesthetic Communication

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  • ISBN-13: 9780230245921
  • Publisher: Palgrave Macmillan
  • Release Date: Dec 08, 2010
  • Edition: 2010
  • Pages: 336 pages
  • Dimensions: 1.00 x 9.00 x 6.00 inches


This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

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