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Audience Behaviour towards Television Advertisements: Understand your Audience

Audience Behaviour towards Television Advertisements: Understand your Audience

Regular price $90.84
  • ISBN-13: 9783659252785
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Nov 15, 2012
  • Pages: 156 pages
  • Dimensions: 0.36 x 8.66 x 5.91 inches

Overview

Advertisements play a major role in the purchase decision; they provide a real picture of the product and act as a good source of information. Television advertising has improved a lot and the application of creativity in advertising is amazing. The study focused on how audience behave and respond to the advertisements. Influence of ads, likeable factors in the television commercials and avoidance behaviour of the audience are also covered.

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