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Banks' New Products and Customer Satisfaction in the Nigerian Banks: An Assessment of the Impact of Banks' New Products and Customer Satisfaction in the Nigerian Banking Industry

Banks' New Products and Customer Satisfaction in the Nigerian Banks: An Assessment of the Impact of Banks' New Products and Customer Satisfaction in the Nigerian Banking Industry

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  • ISBN-13: 9783659811784
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Dec 09, 2015
  • Pages: 312 pages
  • Dimensions: 0.71 x 8.66 x 5.91 inches

Overview

The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets the requirements for students of Banking, Marketing and Business Administration in Nigeria. It is a must read and learner friendly work.

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