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Beyond Mobile: People, Communications and Marketing in a Mobilized World

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  • ISBN-13: 9780333985083
  • Publisher: Palgrave Macmillan
  • Release Date: Sep 06, 2002
  • Edition: 2002
  • Pages: 288 pages
  • Dimensions: 6.84 x 0.85 x 9.00 inches


The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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