Big Data: The Business Proposition gives business professionals the knowledge and insight they need to create business value byapplying the capabilities of big data technology to the opportunities and challenges of their businesses in ways that are appropriate to the existing resources and strategic potential of their business units and IT shops. In particular, this book teaches you what you need to understand about the tools of big data technology in order to deploy them strategically to achieve business value. These tools include not only those of the MapReduce/Hadoop ecosystems, but also new technologies for the compression, analysis, and interactive visualization of big data which are boosting the power of business analytics.Authors Belanger and Pittengerwho were respectively Chief Scientist and CIO at AT&Twalk you through the business applications of big data techniques for mining relational data produced by communication networks, social networks, and communities of interest. They proceed to examine the challenges, technology, and toolsespecially MapReduce, Hadoop, and many other NoSQL data management tools, many of which are open sourcethat arerequired to work at big data scale on the semi-structured and unstructured data of text analysis, speech recognition, video analysis, and machine learning. They consider the critical governance and security issues raised when an enterprise ventures into the big data space. They speculate on the future business value of emergent trends such as Big-Data-as-a-Service open platforms. Finally, they present a road map and action plan for companies small and large who see a competitive need to set in motion changes to their organization that will deliver maximum ROIfrom applying big data techniques to their proprietary and public databases. What you'll learn
You will learn what big data is and why it is so important to businesshow business analytics has changed to handle big data the strategies of industry leaders at extracting business value from big data how to implement the changes in your business needed to handle big data who to hire whatemergenttrends in big data to monitor for futurebusiness value Who this book is for
Although the hype cycle for big data is mature, most business professionals still have only a vague notion of what big data is and how to use it to win. The core audience of Big Data: The Business Proposition is business professionalsespecially managers, leaders, and technically sophisticated career changers to this hot growth areawho wish to get up to speed on the big data technology and business application knowledge they need to compete in the data-driven economy. The secondary audience is university faculty and students in data analytics and data science programs. The general audience is anybody intrigued by big data and the intersection of data science, business management, and business strategy with the consumer economy."
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