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Brand Champions: How Superheroes bring Brands to Life

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  • ISBN-13: 9780230220324
  • Publisher: Palgrave Macmillan
  • Release Date: Feb 15, 2011
  • Edition: 2011
  • Pages: 209 pages
  • Dimensions: 1.0 x 10.0 x 6.0 inches

Overview

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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