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Brand Revolution: Rethinking Brand Identity

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  • ISBN-13: 9781349437313
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 23, 2016
  • Edition: 1st ed. 2013
  • Pages: 162 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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