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Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Studies in Political Communication)

Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Studies in Political Communication)

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  • ISBN-13: 9780313394041
  • Publisher: Praeger
  • Release Date: Jul 15, 2011
  • Pages: 209 pages
  • Dimensions: 0.9 x 9.3 x 6.1 inches

Overview

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.


• "Promise meters" with which to evaluate candidate campaign promises and marketing strategies

• Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results

• Sidebars highlighting campaign quotes and calling out key points

• Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation


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