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Brands and Branding

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  • ISBN-13: 9781473919518
  • Publisher: SAGE Publications Ltd
  • Release Date: Oct 17, 2016
  • Pages: 296 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Instructors - To order an inspection copy of the print version, please contact your rep. Electronic inspection copies will also be available on publication.

A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.


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