Business Is ART provides business leaders with an easy-to-follow approach to business success. The book is intended for any business owner, executive or organizational leader, but is especially designed for the small to medium sized organization. Its purpose is to provide a simple process—with templates—that business and organizational leaders can follow, from the creation of a powerful vision, to strategic business plans, to performance metrics and back again in a continuous cycle of improvement.
Created by Jon Umstead, and tested over a thirty year business career, the ART program shows business leaders how to successfully Articulate their vision, Revise their plans, and Track their progress. Umstead draws on personal anecdotes and experience, as well as wisdom from other business leaders, to create an engaging, accessible and empowering guide to business success.
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