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Cases In Health Care Marketing

Cases In Health Care Marketing

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  • ISBN-13: 9780763764487
  • Publisher: Jones & Bartlett Learning
  • Release Date: Mar 12, 2010
  • Edition: 1
  • Pages: 244 pages
  • Dimensions: 0.53 x 9.02 x 5.98 inches

Overview

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

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