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Cases on Branding Strategies and Product Development: Successes and Pitfalls

Cases on Branding Strategies and Product Development: Successes and Pitfalls

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  • ISBN-13: 9781466673939
  • Publisher: IGI Global
  • Release Date: Dec 31, 2014
  • Edition: 1
  • Pages: 417 pages
  • Dimensions: 1.0 x 10.0 x 7.01 inches

Overview

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.

Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.


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