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Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138971387
  • Publisher: Routledge
  • Release Date: Nov 26, 2015
  • Pages: 766 pages
  • Dimensions: 1.53 x 9.69 x 7.44 inches

Overview

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.


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