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COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence

COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence

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  • ISBN-13: 9783844311785
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Feb 21, 2011
  • Pages: 232 pages
  • Dimensions: 0.53 x 8.66 x 5.91 inches

Overview

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s ?alternate? equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the ?horizontal? competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

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