Shopping Cart

Free Shipping on Orders over $35!

Critical Multimodal Studies of Popular Discourse (Routledge Studies in Multimodality)

Critical Multimodal Studies of Popular Discourse (Routledge Studies in Multimodality)

Regular price $167.24
  • ISBN-13: 9780415624718
  • Publisher: Routledge
  • Release Date: Sep 25, 2013
  • Pages: 284 pages
  • Dimensions: 0.81 x 9.28 x 6.4 inches


Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources―verbal, visual, aural, and kinetic―to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.

It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Customer Reviews

We Also Recommend