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Customer Loyalty: A Guide for Time Travelers

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  • ISBN-13: 9781349546435
  • Publisher: Palgrave Macmillan
  • Release Date: Nov 07, 2015
  • Edition: 1st ed. 2006
  • Pages: 174 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches


The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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