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Customer Relationship Management and Marketing performance of Bank

Customer Relationship Management and Marketing performance of Bank

Regular price $77.76
  • ISBN-13: 9783659363702
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Apr 24, 2013
  • Pages: 136 pages
  • Dimensions: 0.31 x 8.66 x 5.91 inches

Overview

The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.

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