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Customer Relationship Marketing in Indian Steel Industry: Theory and Practice

Customer Relationship Marketing in Indian Steel Industry: Theory and Practice

Regular price $109.08
  • ISBN-13: 9783659297946
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Nov 08, 2012
  • Pages: 380 pages
  • Dimensions: 0.86 x 8.66 x 5.91 inches

Overview

Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.

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