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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Series in Operations Research & Management Science)

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  • ISBN-13: 9781461425021
  • Publisher: Springer
  • Release Date: Feb 25, 2012
  • Edition: 2010
  • Pages: 308 pages
  • Dimensions: 0.74 x 9.25 x 6.1 inches


This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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