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Customer Sense: How the 5 Senses Influence Buying Behavior

Customer Sense: How the 5 Senses Influence Buying Behavior

Regular price $32.96
  • ISBN-13: 9781349344420
  • Publisher: Palgrave Macmillan
  • Release Date: Dec 23, 2015
  • Edition: 1st ed. 2013
  • Pages: 185 pages
  • Dimensions: 0.47 x 9.25 x 6.1 inches

Overview

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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