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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

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  • ISBN-13: 9781349487868
  • Publisher: Palgrave MacMillan
  • Release Date: Feb 02, 2016
  • Edition: 2014 ed.
  • Pages: 242 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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