Shopping Cart

Free Shipping on Orders over $35!

Demand: Creating What People Love Before They Know They Want It

Regular price $29.01 Sale price

Compare at $34.95

  • ISBN-13: 9781611746518
  • Publisher: HighBridge Audio
  • Release Date: Nov 29, 2011
  • Edition: Unabridged
  • Pages: 750 pages
  • Dimensions: 0.94 x 5.88 x 5.06 inches

Overview

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Customer Reviews


We Also Recommend