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Digital Marketing Innovations: New Concepts In Digital Marketing

Paperback |English |153359211X | 9781533592118

Digital Marketing Innovations: New Concepts In Digital Marketing

Paperback |English |153359211X | 9781533592118
Overview
This is not a traditional book... it has an interactive app! With the code inside the book you can activate an app that you can watch or listen to the entire book and never have to read it. 9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: Answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. Step #7: Keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, The sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use. The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, Use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.
ISBN: 153359211X
ISBN13: 9781533592118
Author: Darrell Backen
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback
PublicationDate: 2016-06-02
Language: English
Edition: 1
PageCount: 800
Dimensions: 5.5 x 1.81 x 8.5 inches
Weight: 32.0 ounces
This is not a traditional book... it has an interactive app! With the code inside the book you can activate an app that you can watch or listen to the entire book and never have to read it. 9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: Answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. Step #7: Keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, The sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use. The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, Use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

$72.91

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Overview
This is not a traditional book... it has an interactive app! With the code inside the book you can activate an app that you can watch or listen to the entire book and never have to read it. 9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: Answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. Step #7: Keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, The sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use. The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, Use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.
ISBN: 153359211X
ISBN13: 9781533592118
Author: Darrell Backen
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback
PublicationDate: 2016-06-02
Language: English
Edition: 1
PageCount: 800
Dimensions: 5.5 x 1.81 x 8.5 inches
Weight: 32.0 ounces
This is not a traditional book... it has an interactive app! With the code inside the book you can activate an app that you can watch or listen to the entire book and never have to read it. 9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: Answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. Step #7: Keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, The sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use. The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, Use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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