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Digital Television Strategies: Business Challenges and Opportunities

Digital Television Strategies: Business Challenges and Opportunities

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  • ISBN-13: 9780333992951
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 22, 2002
  • Edition: 2002
  • Pages: 256 pages
  • Dimensions: 0.63 x 9.00 x 6.00 inches

Overview

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

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