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E-Commerce Adoption In SME's: Malaysian perspective

E-Commerce Adoption In SME's: Malaysian perspective

Regular price $65.88
  • ISBN-13: 9783659156830
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Jun 14, 2012
  • Pages: 96 pages
  • Dimensions: 0.22 x 8.66 x 5.91 inches

Overview

In the present era, competition has become tough and unpredictable. Consequently, all organizations, regardless of their size and scope of operation, are facing severe competitive challenges. Accordingly, managers use advanced technology such as e-commerce in their organizations to cope with these challenges quickly and effectively. The present book operates on exploring and explaining different dimensions of e-commerce adoption among SMEs based on the Five Factors of Diffusion of Innovation Model by Rogers.

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