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Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

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  • ISBN-13: 9781412973823
  • Publisher: SAGE Publications, Inc
  • Release Date: Aug 08, 2011
  • Edition: 1
  • Pages: 1960 pages
  • Dimensions: 5.4 x 11.7 x 9.6 inches

Overview

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.


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