Going behind-the-scenes of change management, Wilcox and Jenkins explains the psychology behind managing resistance, getting employee support, and transforming mindsets, providing managers, consultants, and practitioners a link between theory and practice.
Engaging Change addresses current challenges including how to understand the environmental context driving the need for change, how to initiate and sustain momentum throughout the change program, how to institutionalize structural and behavioral change, and how to create a compelling vision using social psychology. It also explains different theories of motivation and applies them directly to the change process and examine the major factors behind an organization's failure to execute change, along with ways to mitigate those factors. Illustrated throughout with case studies from Nestle, Sony, Microsoft, and other companies, this book gives change managers the confidence and knowledge to assess the elements affecting an organization's "change readiness" and to effectively manage them throughout the change life cycle.
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