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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs

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  • ISBN-13: 9781137532565
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 28, 2015
  • Edition: 1st ed. 2015
  • Pages: 215 pages
  • Dimensions: 0.56 x 8.5 x 5.5 inches

Overview

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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