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Ethics in Marketing and Communications: Towards a Global Perspective

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  • ISBN-13: 9780230358553
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 15, 2012
  • Edition: 2012
  • Pages: 130 pages
  • Dimensions: 0.61 x 9.68 x 5.69 inches

Overview

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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