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Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

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  • ISBN-13: 9781349468362
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 14, 2016
  • Edition: 1st ed. 2014
  • Pages: 207 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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