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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

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  • ISBN-13: 9781504730839
  • Publisher: HarperCollins Publishing and Blackstone Audio
  • Release Date: Apr 05, 2016
  • Edition: Unabridged MP3CD
  • Pages: 1 pages
  • Dimensions: 5.5 x 7.5 x 0.5 inches


In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? This essential book examines the principles behind fascination and explores how those insights can be put to use to sway choices such as which brand of frozen peas you pick in the case, which profession you join, and where you go on vacation. Structured around the seven languages of fascination Hogshead has studied and developed -- power, passion, innovation, alarm, mystique, prestige, and alert -- Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating -- and more successful.

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