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Football Brands

Football Brands

Regular price $56.65
  • ISBN-13: 9781349312856
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 20, 2016
  • Edition: 1st ed. 2010
  • Pages: 194 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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