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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

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  • ISBN-13: 9781466688087
  • Publisher: Information Science Reference
  • Release Date: Oct 16, 2015
  • Pages: 392 pages
  • Dimensions: 0.88 x 11.02 x 8.5 inches

Overview

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--

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