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Global Marketing Management (8th Edition)

Global Marketing Management (8th Edition)

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  • ISBN-13: 9780136157397
  • Publisher: Pearson
  • Release Date: Apr 25, 2013
  • Edition: 8
  • Pages: 480 pages
  • Dimensions: 1.2 x 9.9 x 8.0 inches

Overview

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.


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