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Growing a Salon on $100 Marketing Budget

Growing a Salon on $100 Marketing Budget

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  • ISBN-13: 9781532832475
  • Publisher: CreateSpace Independent Publishing Platform
  • Release Date: Apr 20, 2016
  • Edition: 1
  • Pages: 46 pages
  • Dimensions: 0.11 x 9.61 x 6.69 inches

Overview

Can you really grow a salon with a $100 marketing budget? In “Growing Your Salon on a $100 Marketing Budget” I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do “if it were me” to achieve brand awareness, client acquisition, customer education, referrals and more. I’ll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month’s worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I’ll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month.
What is Growing Your Salon on a $100 Marketing Budget?

This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services.

What it is:
  • short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas
  • down and dirty - this is not a marketing textbook, it's a sample salon marketing plan
  • a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing)
  • filled with practical "do this" style examples - not theory or technical details
  • the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute
  • a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles
What it is not:
  • long - it's a quick read filled with what works best right now in salon marketing
  • comprehensive (but you will find GREAT links to free resources to build your marketing knowledge)
  • a book that should be judged by the number of pages inside
  • a shortcut - you still have to do the work (or make sure the work gets done)

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