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Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

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  • ISBN-13: 9780230577343
  • Publisher: Palgrave Macmillan
  • Release Date: Aug 15, 2010
  • Edition: 2010
  • Pages: 181 pages
  • Dimensions: 0.5 x 8.5 x 5.5 inches

Overview

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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