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Language, Intertextuality and Subjectivity: Voices in the Construction of Consumer Femininity

Language, Intertextuality and Subjectivity: Voices in the Construction of Consumer Femininity

Regular price $100.81
  • ISBN-13: 9783843358590
  • Publisher: LAP LAMBERT Academic Publishing
  • Release Date: Oct 04, 2010
  • Pages: 188 pages
  • Dimensions: 0.43 x 8.66 x 5.91 inches

Overview

Women in industrialized societies have a lifelong relationship with consumerism. They are caught up in a 'consumer femininity', since a feminine identity involves, among other things, a particular mode of consumption. This study, presented in full for the first time in this volume, aims to stimulate critical awareness of consumer femininity. It culminates in sample analysis of a type of discourse that contributes to the formation of women as feminine subjects: the teen magazine. The book proposes an approach to doing critical discourse analysis that focuses on the constitution of a language user's subjectivity in the act of reading. Influenced by the early work of Norman Fairclough, it locates points of focus for taking up a critical (and specifically feminist) reading position in discourse analysis. In doing so, it seeks to provide theoretical and analytical grounding for a critical pedagogy that will take into the classroom attention to language and construction of language users' subjectivities.

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